“A writer should have this little voice inside of you saying, ‘Tell the truth. Reveal a few secrets here.’”
“Three may keep a secret if two of them are dead.”
Let me let you in on a little secret. There aren’t any financial secrets. Nobody has the secret formula for investing in gold, options, emerging market funds in Bhutan, or pork belly futures that you don’t already know or can’t already find. There are no secret gimmicks for making you magically pay down your debt with some fancy payment system. There are no secret ways to invest in zero money down distressed real estate in Barrow, Alaska which will give you boundless income for life. There are no secrets to starting a business and making it successful which will suddenly make your cash flow positive and cause owners’ equity to soar. There are no secrets for allowing you to eat 2,000 calories per day more than you burn and not gain weight.
None. Zero. Zilch. Yet, it seems, everyone who advertises on the Internet, television, or radio has a secret that they want you to pay them money to reveal to you, and in doing so, they’ll give you a shortcut in life that will speed everything else along and make your life so great that you’ll live in a land of rainbows, unicorns, and maple-coated bacon.
Why the abundance of secrets, then?
By the way, once a secret is shared, even for the low, low cost of $9,999, isn’t it no longer a secret? I can answer that question in one word: marketing. Sellers want you to feel like you’re getting value for the money you’ve spent, and if you’re getting a secret, being let into an exclusive club, the [fill in the blank here] equivalent of the polo club, replete with ponies, butlers, and swank. They probably also want to upsell you on some other, better program which will cost even more money.
Truth in advertising would look something more like this: I’ve spent a lot of time learning my craft and perfecting what I do. I have a lot of expertise, which is garnered through hours and hours of study and through years and years of experience. I’ve made a lot of mistakes along the way and I’ve learned from them. You, too, could spend the time required to gain the level of knowledge and mastery that I have, and you’d be an expert too. However, you don’t want to spend that much time learning because you’d rather be traveling, reading, camping, exploring, giving, and spending time with your loved ones. Your time is valuable. Because of that, we’re going to make an exchange. You’re going to pay me to give you the most pertinent and valuable pieces of wisdom that I can offer regarding your specific financial situation and to set you up in a way that provides you with the greatest opportunity to win financially and to enable you to meet your goals in life as they pertain to money. You’ll get a game plan and be armed with the particular pieces of knowledge that you need to know in order to move forward confidently in your financial life.
I’ve spent a lot of time learning my craft and perfecting what I do. – Click to Tweet
If you don’t want to go forward with that particular deal, that’s fine. You won’t miss out on any secrets, and the world is your library. All of the “secrets” are out there, waiting to be discovered.
- John Davis is a nationally recognized expert on credit reporting, credit scoring, and identity theft. He has written four books about his expertise in the field and has been featured extensively in numerous media outlets such as The Wall Street Journal, The Washington Post, CNN, CBS News, CNBC, Fox Business, and many more. With over 20 years of experience helping consumers understand their credit and identity protection rights, John is passionate about empowering people to take control of their finances. He works with financial institutions to develop consumer-friendly policies that promote financial literacy and responsible borrowing habits.
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