CFI Blog

Why Don’t You See Testimonials?

Why Don’t You See Testimonials?

“Better than sliced bread!” –Any number of paid testimonials “Testimonials are enough to convince people for now.” –Alex Chiu If you go to almost any website selling something (and, yes, I am selling something, let’s not kid ourselves), you’ll see quotations and pictures of happy people draped all over the website. Why is this so? … Read more